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Los Angeles Tourism Shines a Light on L.A.'s Fabled Magic Hour


Known in Hollywood for the captivating period just around sunset when the sun casts golden hues of warm light in a stop-in-your-tracks intoxicating way, “magic hour” has always been a little more special in Los Angeles, luring filmmakers, artists and visitors to chase, capture and sing about it. Beginning today, everyone is welcome to (virtually) join Magic Hour, thanks to a new campaign from the  Los Angeles Tourism & Convention Board. Daily, Los Angeles Tourism will celebrate the people and places that make L.A. magical, featuring live streaming sunsets from Venice Beach, a virtual location tour with a professional location scout, a local photographer's tips on capturing L.A.'s epic light and more on its social channels and at discoverlosangeles.com/magichour.

“Collectively, we are on our couches, at our kitchen tables, peering out our windows and dreaming for the day we are on the other side of this pandemic. Whether a form of escapism or driving inspiration for a future trip, wanderlust is at an all-time high, and we want to bring a taste of Los Angeles to these dreamers while also providing the opportunity to learn something new,” stated Don Skeoch, chief marketing officer for Los Angeles Tourism. “So many of our museums, fitness studios and chefs are developing incredible virtual content and we want to shine a light on their great work while also celebrating something so special in L.A. – Magic Hour.”

Daily, Los Angeles Tourism will livestream the sunset from Hotel Erwin in Venice Beach beginning at 6:30 p.m. PST. While watching the sun sink into the glittering Pacific Ocean, followers of @discoverLA's social channels will be invited to recreate cocktail and other recipes from the local restaurant community or listen to the sounds of L.A. via curated playlists.

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